For my Project 2 I will be doing Swiss Style Desing Movement
wiss Style, also known as International Typographic Style, emerged in Switzerland in the 1950s. It's characterized by a clean, minimalist design with a focus on readability, clarity, and objectivity. Key features include the use of grid-based layouts, sans-serif typefaces, asymmetrical compositions, and a preference for photography over illustration. This movement greatly influenced graphic design globally, emphasizing precision, simplicity, and the use of typography as a powerful visual element.

Key elements of Swiss Style:

Grid Systems: Structured layouts based on grids that organize content in a clear and systematic way.

Typography: The use of sans-serif typefaces, often in a clean and legible manner, with a focus on readability and information hierarchy.

Minimalism: Emphasis on minimalistic design principles, such as clean lines, simple shapes, and limited color palettes.

Hierarchy and Information: Clear organization of information through visual hierarchy, allowing for easy navigation and comprehension.

Asymmetrical Layouts: The use of asymmetry within a grid structure to create dynamic and balanced designs.

Designers:

Max Bill: https://en.wikipedia.org/wiki/Max_Bill
Armin Hoffman: https://www.moma.org/artists/2697
Emil Ruder: https://en.wikipedia.org/wiki/Emil_Ruder
Josef Müller-Brockmann: https://de.wikipedia.org/wiki/Josef_M%C3%BCller-Brockmann

Max Bill designs:


Max Bill. Rhythm in 5 colors. 1985. Oil on canvas. Chantal and Jacob Bill Collection. (Middle)
Max Bill. Four colors that interpenetrate. 1967. Silkscreen. Max collection, binia&jacob bill stiftung. (Last)

Link(s)

https://arsmagazine.com/la-obra-grafica-de-max-bill/
https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/

Images Media:

Max Bill:
https://i.pinimg.com/originals/26/7e/e1/267ee19aed2d0f5aab5957f21b46a9a4.jpg
https://arsmagazine.com/wp-content/uploads/2017/08/news_story_detail-ritmo-en-cinco-colores-1985-1.jpeg
https://arsmagazine.com/wp-content/uploads/2017/08/news_story_detail-cuatro-que-se-interpenetran-1967.jpeg
https://www.zanotta.com/ContentsFiles/zanotta_designer_Max-Bill_dettaglio.jpg
https://d3ui957tjb5bqd.cloudfront.net/uploads/2017/12/24201535/Screen-Shot-2017-12-24-at-8.14.18-PM.jpg